The Best Winter Maternity Wear & Skincare Sales Happening Now

From Seraphine coats and Kindred Bravely bras to Frida Mom skincare sets, check out the maternity deals you don't want to miss.
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By Wyndi Kappes, Associate Editor
Updated January 11, 2024
pregnant woman wearing a sweater in the winter
Image: xmocb | Getty Images

The holidays have passed, and if you didn’t get everything on your wishlist or just want to treat yourself to something in return for all that giving, then you’re in luck. January is home to some of the season’s best sales on maternity clothes and skincare. Whether you are looking for a new maternity coat to beat the cold or are hoping to revamp your winter skincare routine with some pregnancy-safe products, we’ve rounded up the best deals below!

On-Trend Maternity Clothes

seraphine winter sale dress
Image: Seraphine

A 2023 Best of The Bump best overall maternity clothing brand, Seraphine prides itself on crafting quality, on-trend maternity pieces that fit perfectly in any mom-to-be’s closet. Right now the brand is hosting its Mama Sale where you can get up to 60 percent off chic maternity favorites like this Khaki Polka Dot Maternity & Nursing Shirt Dress, plus an extra 20 percent off with code EXTRA20.

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Beloved Maternity Bras

kindred bravely hands free nursing bra winter sale
Image: Kindred Bravely

Kindred Bravely is well-known for its comfortable, stylish and functional designs that prioritize the well-being of expecting and breastfeeding mothers. For its semi-annual sale the brand is offering 25 percent off bras like its top-rated Sublime Hands-Free Pumping & Nursing Branow through January 15.

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Cozy and Comfortable Maternity Coats

Mountain Warehouse maternity coat winter sale
Image: Mountain Warehouse

Chosen by Bump editors as the best maternity rain jacket, the Hilltop Maternity Lightweight Waterproof Jacket by Mountain Warehouse has a waterproof outer shell that has been thoroughly tested to withstand up to 5,000 mm of moisture. Right now, the brand has a variety of its jackets on sale for up to 50 percent off, including the Hilltop rain jacket and the super-cozy Maternity Amethyst Womens Long Insulated Jacket.

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Real, No-Fuss Body Care for All Your Pregnancy Woes

fridal mom skincare set
Image: Amazon
Buying Options
Frida Mom|$33

Frida Mom brings the real, no-nonsense approach the brand is known for to skincare with this Skincare Body Relief Set. From leg and foot swell spray to lotion for your growing bump, this kit packs a punch with everything you need throughout your pregnancy and beyond. Snag 33 percent off this 4-in-1 kit for a limited time.

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The Perfect Baby Shower Dress and Beyond

pinkblush maternity ribbed dress
Image: PinkBlush

Due to be a winter mamma but haven't found that perfect baby shower dress? PinkBlush Maternity has what you need. Now through January 14, get 30 percent off a wide variety of picture-perfect bridal shower dresses sitewide, including this best-selling dress and cardigan set. Plus, score 50 percent off sale items with the code SALEONSALE.

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Fan-Favorite Prenatal Vitamins

ritual prenatal vitamins
Image: Ritual

Ritual Vitamins is a popular wellness brand recognized for its transparent and science-backed approach to high-quality vitamins and supplements. Now through January 31, the brand is offering 40 percent off its award-winning prenatal vitamins, and much more, during its New Year’s sale.

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Luxe Maternity Pieces

hatch pregnancy jumpsuit
Image: HATCH Collection

HATCH Collection is a contemporary maternity wear brand celebrated for its versatile designs that seamlessly transition from pregnancy to postpartum. Right now, the brand has a variety of everyday essentials on sale, including The Knit Onesie for 60 percent off.

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Pregnancy Safe Skincare Sets

honest pregnancy skincare gift set
Image: Honest

Honest & Co. offers a trustworthy and natural approach to skincare, providing mothers with thoughtfully formulated products that prioritize safety and effectiveness during the prenatal period. Right now, the brand’s all-in-one pregnancy-safe packages, including the Pregnant + Pampered Gift Set and Chill Like a Mother Prenatal Routine, are on sale.

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Maternity Athleisure

ingrid and isabel maternity athletic top
Image: Ingrid & Isabel

Ingrid & Isabel is a maternity fashion brand celebrated for its stylish and innovative designs that prioritize comfort and adaptability. Right now, the brand has a variety of ultra-comfy items on sale, including the Active Rib Crop Top for 20 percent off.

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Super-Soft Maternity Underwear and Bras

motherhood maternity bras and underwear
Image: Motherhood

Motherhood offers a wide array of stylish and functional products that cater to the diverse needs of expecting moms. During the brand's final clearance event happening now, you can snag essentials like these super-soft heathered maternity bikini panties for $5.

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A Total Maternity Skincare Kit

mama mio pregnancy skincare set
Image: Mama Mio

Mama Mio specializes in pregnancy and postpartum skincare solutions. Right now, the brand is offering a wide variety of its top-rated products for up to 80 percent off, including the Bloomin' Lovely pregnancy pamper pack.

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