20 Best of Baby Award Winners on Sale for Black Friday

Save big on the baby and maternity products our editors tapped as best of the year.
ByMartina Garvey
Associate Editor
November 27, 2020
black friday deals on best of baby products
Image: Courtesy Manufacturer
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We (with the help of our very honest kids) review hundreds of products every year to find the best of the best in the baby and parenting space. The result? Our annual Best of Baby awards, which feature winners in every major category, from mom essentials to developmental toys. This year brought us some of the most impressive items to date. And now, Black Friday and Cyber Monday are bringing you those items on sale.

We all know baby stuff can get pretty pricey—especially the newest, trendiest gear. But these unusual and exceptional deals definitely help foot the bill. Even some of the more affordable winners are further marked down for the holiday season. Here’s to saving an extra buck or two wherever you can! Without further ado, find tons of discounted Best of Baby award winners below.

Image: Courtesy Happiest Baby

Happiest Baby SNOO Smart Sleeper Bassinet

This top bassinet of 2020 soothes baby safely to sleep and looks stylish doing it. Standout features include a built-in swaddle, plus motions that coordinate with baby’s cries.

Get 25% off: From November 26 to November 29, get 25% off on That drops the original price of $1,395 all the way down to $1,047.

Image: Courtesy UPPAbaby


When it comes to everyday strollers, this model by UPPAbaby is a real winner. The feature-packed stroller offers a smooth, comfy ride for baby and a compact fold for you. Plus, with the add-on accessories, this stroller converts to meet you and baby at every stage.

Get 20% off: Save 20% on all CRUZ V2 strollers now through November 30 at 11:59 p.m. PST at

Image: Courtesy BOB Gear

BOB Gear Alterrain Pro Jogging Stroller

Looking for a hard-working stroller that’ll help you get your sweat on? Invest in the Best of Baby top jogging stroller of 2020. The Alterrain Pro can handle the bumpiest of trails, and thanks to new design features, you can maintain control of the stroller as you jog with a single hand. Now that’s smart design.

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Get 15% off: From November 19 to November 30, take 15% off the BOB Gear Alterrain Pro Jogging Stroller at

Image: Courtesy Miku

Miku Smart Baby Monitor

This truly smart nursery cam won our 2020 Best of Baby award for top Wi-Fi baby monitor. It offers unparalleled video quality—even in the dark—and also keeps tabs on everything from baby’s breathing to the room temp. Oh, and did we mention it analyzes the data it collects (which, don’t worry, is crypto secure) to offer tips to improve your little one’s sleep quality? We’re sold, and at this price, you may be too.

Get $50 off: From November 25 at midnight EST to December 2 at 9 a.m. EST, get $50 off at with the code BLACKFRIDAY50.

Image: Courtesy WAYB

WAYB Pico Travel Car Seat

A lightweight, foldable car seat is a must-have for busy parents on the move. That’s why the WAYB Pico was a unique standout in the 2020 Best of Baby awards. Features include a compact fold and lightweight frame that doesn’t skimp on safety. In fact, the aluminum frame is made from the same materials in jet engines and rocket ships!

Get 25% off: From November 20 to November 30, take 25% off the WAYB Pico Car Seat. This deal is available at and

Image: Courtesy Happiest Baby

Happiest Baby Sleepea 5-Second Baby Swaddle

The top baby swaddle of 2020 will keep your little one as snug as a bug. Struggling to get a handle on swaddling? No worries! Thanks to the clever use of velcro and zippers in the Sleepea, you can swaddle your baby in five seconds flat!

Buy one get two free: From November 23 to December 6, buy one Sleepea and get two Sleepeas free at

Image: Courtesy Little Spoon

Little Spoon

Make mealtimes easier with the top baby food subscription from Little Spoon. This subscription service offers a rotating menu of blends that are made with certified organic ingredients. With an emphasis on seasonality, baby will discover a world of flavor and texture, while you rest assured that your little one is getting the very best.

Get $75 off: Little Spoon is offering $75 off three orders of Babyblends with the code BUMPBLENDS75 from November 16 to November 30. Shopping for a toddler? You can also take $75 off five Plates orders with the code BUMPPLATES75.

Image: Courtesy Withings

Withings Thermo Smart Temporal Thermometer

A reliable thermometer is an essential for the family medicine cabinet. Need an upgrade? The Withings Thermo was awarded Best of Baby winner for top thermometer in 2020. It’s a smart thermometer that requires no contact for temperature reads. And, it syncs with an app that allows you to track temperatures, set medication reminders and share data with your child’s doctor. How’s that for peace of mind?

Get 20% off: Get 20% off the Thermo Smart Thermometer from November 20 to December 2. The deal is available at and

Image: Courtesy HATCH

HATCH Collection Maternity Clothes

On the hunt for chic maternity clothing? Look no further than HATCH. This mama-owned brand creates styles that can be worn at any stage of pregnancy (and postpartum!). With an emphasis on quality and functionality, these investment pieces were made to be worn and loved for years to come.

Get 25% off: Save 25% off at HATCH including Fourth Trimester Favorites with the code RETAILTHERAPY2020 from November 25 to November 30.

Image: Courtesy Babyzen

Babyzen YOYO2 Accessories

The Babyzen YOYO2 won the Best of Baby award for top lightweight stroller in 2020. One thing that we loved about this stroller was the slew of accessories compatible with it—from infant bassinets and car seat adaptors to cup holders and footmuffs. So don’t miss out on the serious Black Friday accessory discounts!

Get 25% off: From November 25 to November 30, save 25% off accessories compatible with the new YOYO2 stroller frame at and

Image: Courtesy Lovevery

Lovevery The Play Gym

Gifting a newborn? You can’t go wrong with this wonder-inducing play gym. It won our Best of Baby 2020 award for top playmat. Why? It’s made from organic cotton, designed by child development experts, and comes with a guidebook to help you play with baby in a way that helps them hit their milestones.

Get $30 off: From November 26 at 3 p.m. EST to 11:59 p.m. on November 29, save $30 on The Play Gym when you start a new prepaid subscription to The Play Kits with the code BONUSPLAY.

Image: Courtesy Coterie

Coterie Diapers

It’s the perfect time to score discounts on staple products like diapers. So why not stock up on the top diaper brand of 2020? Coterie diapers are leak-proof and pillowy soft—perfect for baby’s sensitive skin. As if that wasn’t reason enough to buy them, these sustainable diapers are free from parabens and other harmful chemicals.

Get 25% off: From November 26 until November 29, Coterie is offering 25% off all orders over $50 (including one-off and auto-renew orders) with the code THANKSBABY.

Image: Courtesy Yogasleep

Yogasleep Hushh Portable White Noise Machine

Here’s another Best of Baby award winner that’s small but mighty: the Hushh portable sound machine. This lightweight machine has three modes (bright white noise, deep white noise or gentle surf) that’ll lull baby to sleep.

Get 20% off: Take 20% off sitewide now through November 30 with the code BLACKFRIDAY20 at

Image: Courtesy Béaba

Béaba Babycook Neo

This winning baby food maker is the cream of the crop. With the push of a button, the Béaba Babycook Neo steams, blends and purees everything from vegetables to meat. Plus, this new and improved version includes a glass bowl (with handy measurement markers) and a stainless steel steamer. You’ll be whipping up five-star baby meals in no time!

Get 30% off: Save 30% sitewide on Bé with the code HEYBABY30 from November 26 to November 30, and get free shipping over $75. Plus, get 25% off all Béaba products from November 26 to November 30 on

Image: Courtesy Clek

Clek Oobr Booster Seat

Next up is the Clek Oobr, which won our award for top booster seat in 2020. Once your tot outgrows their car seat, this high-back booster seat is the safest next step. Its outstanding features include: a sleek design, rigid-latch system, padded headrest and recline feature. Now that’s what we call an all-rounder.

Get 20% off: From November 23 to November 30 while supplies last, get 20% off the Pitch Black Clek Oobr booster seat at

Image: Courtesy Doona

Doona Car Seat & Stroller

This stroller was a unique standout in this year’s Best of Baby awards. A truly innovative product, the infant seat has four wheels and pops into stroller mode in a matter of seconds. If you’re looking for a convenient travel system, this is the one.

Get $100 off: From now to November 30, take $100 off the Doona infant car seat and stroller in Storm Grey at and

Image: Courtesy Bella Tunno

Bella Tunno Wonder Bib

Bella Tunno Wonder Bibs are a firm favorite with The Bump editors. And that’s why they were voted the top bib for this year’s Best of Baby awards. Made from food-grade silicone, these colorful bibs have an adjustable neck so they can expand as baby grows. Bonus: These bad boys are foldable and dishwasher safe.

Get 30% off: Take 30% off sitewide from November 25 to November 30 with the code BT-HOLIDAY30 at

Image: Courtesy Bombol

Bombol Pop-Up Booster

Here’s another unique standout from our 2020 Best of Baby awards: the Bombol Pop-Up Booster. Suitable for babies as young as 6 months old, this pop-up seat transforms from a book-sized envelope to a fully functioning booster seat in seconds. Plus, it’s lightweight and odor- and stain-resistant. Trust us, this travel booster seat is proof that good things come in small packages.

Get 20% off: Take 20% off the Bombol Pop Up Booster. This deal is available at and from November 25 to November 30.

Image: Courtesy Hatch

Hatch Rest+

Longing for a good night’s sleep? The Hatch Rest+ is an award-winning sound machine that’ll help you (and your little one) drift off. With multiple functions as a white noise device, a night light and a time-to-rise indicator, this smart gadget evolves alongside your child. It can even function as a two-way audio monitor.

Get $35 off: From November 25 to December 1, take $35 off when you buy one Hatch Restore and one Hatch Rest, Rest+ or a second Hatch Restore from with the code BF35.

Image: Courtesy Boppy

Boppy Infant/Feeding Support Pillow

Perfect your feeding position with the help of a Boppy pillow—yet another Best of Baby 2020 winner. This beloved product is also an excellent support pillow for tummy time and playtime in general.

Get bundle discounts: From November 26 to December 31, score bundle discounts on Bundles include the brand’s original pillow, protective cover, original slipcover and newborn lounger and range from $55 to $65.

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Martina Garvey
Associate Editor
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