33 Best of Baby Award Winners on Sale for Black Friday
We (with the help of our very honest kids) review hundreds of products every year to find the best of the best in the baby and parenting space. The result? Our annual Best of Baby awards, which feature winners in every major category, from health and wellness essentials to developmental toys. This year brought us some of the most impressive items to date. And now, Black Friday and Cyber Week are bringing you those items on sale.
We all know baby stuff can get pretty pricey—especially the newest, trendiest gear. But these unusual and exceptional deals definitely help foot the bill. Even some of the more affordable winners are further marked down for the holiday season. Here’s to saving an extra buck or two wherever you can! Without further ado, find tons of discounted Best of Baby award-winners below.
First up is one of our favorite high-tech baby products of the year: The SNOO Smart Sleeper Bassinet. The Best of Baby award-winning smart bassinet tops our list for numerous reasons, like its sleek design and comforting white noise feature. Best of all? The crib is equipped with smart technology that responds to baby’s needs and lulls them back to sleep with ease. Pediatrician Harvey Karp invented it to replicate the calming environment of the womb, so parents and baby can enjoy longer, more refreshing sleeps. Deals like this one don’t come around often, so be sure to take advantage of it while supplies last!
Get 40% off: From November 20th to November 28th, take 40% off products sitewide at HappiestBaby.com, including the SNOO Smart Sleeper Bassinet.
Next is our pick for the top everyday stroller of 2022: UPPAbaby’s Cruz V2 Stroller. This stylish model has tons of standout features, such as its all-wheel suspension, a roomy reversible toddler seat and an extendable UPF 50+ sun canopy. The best part? The stroller grows with your child and can be used with a car seat, bassinet or infant insert from day one.
Get 20% off: For a limited time only, save 20% on the UPPAbaby Cruz V2 Stroller in the Stella colorway at Nordstrom.com, Bloomingdales.com and SaksFifthAvenue.com.
This all-terrain wagon is a Best of Baby award winner for numerous reasons, including its two seats, infant car seat adaptors and simple fold. Not only will this wagon transport your children—it’s also perfect for days out and about when you have a lot of gear to carry as well. Customize your cruiser with Veer’s variety of accessories, and by picking one of the nine colorways available.
Get $100 off: This Black Friday, enjoy $100 off when you bundle the Veer Cruiser 2-Seater, Canopy and Basket at Veer.com. No code is needed, and this deal lasts until 11/28.
This next product won a Best of Baby unique standout award, and with good reason. The innovative product is a smart bassinet, crib and monitor all rolled into one that can be used from birth into toddlerhood. Equipped with intuitive technology, the smart crib will respond to and soothe baby back to sleep. Plus, the built-in monitor allows parents to see a livestream of baby—or hear crystal-clear audio—without any extra gadgets in the nursery. As if all that wasn’t enough, it also provides daily and weekly reports of baby’s sleep data so you can gain a better understanding of their unique routine.
Get up to 35% off: From November 20th through November 28th, enjoy up to $700 off (or 35% off) the Cradlewise Smart Crib at Cradlewise.com—no discount code needed. Already a subscriber? Take advantage of early access to the sale starting at midnight on November 17th. Note: This sale only runs while quantities last, so if you have your eye on it, be sure to shop soon!
We love multipurpose, user-friendly parenting gear—so it’s no surprise that Doona’s Car Seat & Stroller won a Best of Baby unique standout award this year. This travel system is perfect for car rides, walks around town and everything in between. The secret to its success? Its simple, smart design that allows on-the-go parents to transition between its two travel modes with the click of a button. Designed in collaboration with medical and enginering experts, the seat will support baby’s posture while keeping them safe and comfy as they cruise. To top it all off, this travel system comes fully assembled and ready for use straight out of the box so you can get moving in no time.
Get $100 off: This holiday shopping season, enjoy $100 off the Doona Car Seat and Stroller in Storm Grey at Doona.com
Keep baby close with this Best of Baby award-winning carrier. Made from breathable, lightweight mesh and complete with added lumbar support, this carrier will keep you comfortable as you’re out and about with baby. Its versatile design will adapt to changing needs as your little one transitions from newborn to toddler, making it a go-to for many months to come. Transport your precious cargo in four different carry modes, depending on baby’s age.
Get 40% off: From November 22nd through November 27th, save 40% off select Omni 360 Carriers with the code BLACK40 and 30% off select Omni Breeze and Omni Dream Carriers with the code BLACK30 at ErgoBaby.com.
The best baby toys are those that keep little minds entertained while also helping them develop fine motor skills, and Lovevery’s unique play kits are no exception. The Best of Baby award-winning toy subscription service is perfect for newborns, toddlers and children at every stage in between, making it an ideal holiday gift for the little in your life. Every two months, you’ll receive a kit complete with a thoughtfully curated selection of goodies designed to encourage age-appropriate exploration, as well as a guide to teach you how to interact with baby as they learn. Say hello to endless, open-ended play! Oh, and did we mention that every toy is made from sustainably sourced, organic materials?
Save $30: From November 23rd through November 29th, save $30 on a new play kits subscription at Lovevery.com with code JOY30. Already a subscriber? Save $30 on three Play Kits when you extend (or reactivate) your subscription.
Oh the places you’ll go with baby, thanks to this Best of Baby award-winning jogging stroller! Whether you’re on a scenic trail, on a busy downtown sidewalk or anywhere in between—don’t worry, this stroller will be able to handle any terrain with ease. The sleek frame isn’t just aesthetically pleasing, it’s built to perform and can fold up fast, making it the perfect accessory for multitasking mamas. And on sunny days, baby’s sensitive skin will be protected by the jogging stroller’s extra-large canopy that’s rated UPF 50+. What’s not to love?
Get $100 off: From November 20th through November 28th, save $100 on the Alterrain Pro in select colors at buybuyBABY.com, Target.com, Walmart.com, Amazon.com and AlbeeBaby.com. No discount code needed!
Looking for the best booster seat for your growing tot? Check out this Best of Baby award-winning pick: The Clek Oobr High Back Booster Car Seat. It features advanced safety features and rigid latch connectors that keep it stable during twists and turns on car journeys. And when your little one is ready to transition to a big-kid car seat? No worries—just remove the reclining seat back to meet your new needs. To top it all off, the booster comes in a variety of prints and colors that you and your toddler are sure to love.
Get 20% off: This Black Friday, get 20% off any Clek car seat at PishPoshBaby.com, including the Clek Oobr, the Foonf, the Liing, the Fllo and other models.
Looking for the best bassinet for baby? This one checks all of the boxes on our list. The Best of Baby award-winning bassinet from Halo swivels 360 degrees and will even glide over your bed’s edge for easy access to your little one—no matter what time of the night it is. It features breathable mesh walls so you can see baby as they snooze, and it has a 2-in-1 design for seamless transportation between rooms in your home.
Get 25% off: From 11/25 to 11/28, get 25% off select models of BassiNests, including the Swivel Sleeper 3.0 at HaloSleep.com.
This Best of Baby award-winning baby swing emulates a parent’s arms with its gentle side-to-side rocking motion, so you can soothe baby while giving your tired limbs a much-needed break. The baby swing is programmed with five motions, five speeds and four sounds to curate baby’s ideal ambience every time. The best part? The 4moms app will help you determine the speed and motion combination most like your own, so baby will feel comforted while you’re hands-free.
Get $100 off: From November 14th through November 28th, get $100 off the MamaRoo Multi-Motion Baby Swing at 4moms.com with code BFCMSWING.
Voted the top activity center by The Bump team two years in a row, this interactive station would make an awesome gift for baby’s first Christmas. The Skip Hop Silver Lining Cloud has tons of great features, such as a rotating plush seat, four fun toys and a foot platform complete with a light-up keyboard (to name a few!). Best of all, this activity center grows with your child with three distinct play stages for infants, early walkers and full-fledged toddlers. Oh, and did we mention that the Best of Baby award-winning EON 4-In-1 High Chair is going on sale too?
Get up to 25% off: From November 24th through November 26th, take 20% off sitewide at SkipHop.com, including the Skip Hop Silver Lining Cloud Baby’s View Activity Center. Pro tip: The discount increases to 25% on November 27th and 28th, followed by even more deals throughout Cyber Week.
This truly smart nursery cam won our Best of Baby award for top Wi-Fi baby monitor for three years running. It offers unparalleled video quality—even in the dark—and also keeps tabs on everything from baby’s breathing to the room temp. What’s more, it analyzes the data it collects (which, don’t worry, is crypto-secure) to offer tips to improve your little one’s sleep quality. We’re sold, and at this price, you may be too.
Get $100 off: From November 23rd through November 30th, save $100 on the Miku Pro Smart Baby Monitor at MikuCare.com using code THANKFUL.
We’re big fans of products that grow with baby to meet their ever-changing needs. This Best of Baby award-winning high Chair offers a 4-in-1 design that your little one can use as a baby, toddler or big kid—talk about bang for your buck! The multipurpose high chair is made with smooth surfaces that can be wiped clean for your convenience and has a detachable tray. When your child is ready to sit up at the table—with a bit of a boost—simply adjust the seat to their liking. Better yet, its sleek contemporary design won’t clash with your kitchen’s aesthetic.
Get up to 25% off: From November 24th through November 26th, take 20% off products sitewide at SkipHop.com, including the EON 4-in-1 High Chair. Then, from November 27th to 28th enjoy 25% off sitewide and other deals as Cyber Week continues.
Cold season is upon us—but did you know that a humidifier can work wonders when baby has a cough or stuffy nose? Introducing the Canopy humidifier, a Best of Baby award-winning product that uses anti-mold technology and UV lights to generate filtered, hydrated air that’s free of mold, bacteria and viruses. Plus, it’s dishwasher-safe for easy cleaning! It’s no wonder this pick has won a Best of Baby award two years in a row.
Get up to 40% off bundles: From November 23rd to November 29th, take up to 40% off all bundles at GetCanopy.com.
A crib mattress is a key purchase for new parents. Luckily, the Newton Baby Crib Mattress—a Best of Baby award-winner—is on sale for Black Friday. This mattress is made from 90% air, making it ultra-breathable and is free of foam, latex, springs and glue, meaning it’s hypoallergenic and recyclable too. Best of all, it’s totally washable and adapts to support your child as they grow.
Get 20% off: From November 23rd through to November 28th, take 20% off Newton Baby products sitewide with discount code BIGSALE at NewtonBaby.com.
On the hunt for a playard that will have your back whether you’re at home, at Grandma’s house or on the go? Look no further than this Best of Baby award-winning pick from Silver Cross. It can support baby from the time they’re a newborn until they’re 3-years-old or they weigh 50 pounds. The travel cot comes with a padded mattress and waterproof travel case for baby’s comfort and your convenience. We’re fans of its bassinet feature—and, thanks to its zip-up door design, the playard can even be used as a portable play space when your newborn turns into a little busybody.
Get 20% off: This holiday shopping season, get 20% off the Silver Cross Slumber Travel Cot at SilverCross.com.
Get baby’s bottle at the perfect temperature every time thanks to this Best of Baby award-winning warmer. Whether you’re heating up breast milk or formula, this device can be counted on to warm up the contents evenly, preserving all of the important nutrients your newborn needs. And if that wasn’t enough, it’s also bluetooth-enabled—this way, you can operate the bottle warmer from your phone and get an alert when it’s finished the job. Feeding time will be a piece of cake thanks to this helpful warmer!
Get up to 40% off: From November 14th to November 26th, get 20% off sitewide and up to 40% off select products at BabyBrezza.com. No code needed! Oh, and did we mention you’ll also get free shipping?
It’s the perfect time to score discounts on staple products like lotion, wipes and diapers. So why not stock up on the top baby lotion of 2022? Tubby Todd’s dream cream is thick, nourishing and packed with hydrating plant extracts—perfect for baby’s sensitive skin. As if that wasn’t good enough, it’s made using clean, responsibly sourced ingredients.
Get up to 20% off: From 5 pm PST November 24th through November 28th, take 15% off sitewide, or 20% off orders of $75 or more at TubbyTodd.com. Then on Cyber Monday, stay tuned for even more discounts!
We know there’s a lot on your to-do list—and keeping baby happy and healthy is always a top priority. That’s where this Best of Baby award-winning bottle sterilizer comes in. The device can be counted on to sterilize and dry baby’s bottles in less than 10 minutes, so you can have clean cups on hand at all times. Using steam, the bottle sterilizer kills 99.9% of germs—plus, bottles will stay germ-free for up to 24 hours when left in the device. Super-clean, safe bottles are just a push of a button away thanks to this product!
Get up to 40% off: From November 14th to November 26th, get 20% off sitewide and up to 40% off select products at BabyBrezza.com. No code is needed and free shipping comes with every order.
Simplify feeding time with this clever, cute baby plate from Olababy. We’re big fans of its strong suction base that will stay stuck to almost any smooth surface during meal time. Parents and picky eaters alike will love its practical design that allows foods to be divided into separate sections with ease. Since it comes in two pretty hues (and it’s on sale!), we might just have to pick up a couple of these Best of Baby award-winning plates.
Get 10% off: From November 20th to December 3rd, save 10% on all Olababy products when shopping at Target.com.
It’s no surprise that HealthBaby’s wipes are a Best of Baby award-winner. The thick, soft and durable wet wipes will help you clean up all sorts of messes baby makes—big and small. Better yet, the large design will allow you to use fewer wipes at a time. Oh, and did we mention that they’re also enhanced with organic cotton, plant-based, hypoallergenic and EWG-verified—what’s not to love?
Get 15% off: From November 22nd to November 29th, enjoy 15% off sitewide at HealthyBaby.com, including their top-notch wet wipes. Pro tip: If you’re a Healthybaby member, you’ll have early access to the sale starting on November 20th.
Looking for a product that will make bathtime with baby more a bit simpler? Enter: The 4moms Cleanwater Tub. The Best of Baby award-winner is perfect for infants, and will grow with your child through three stages, from their very first baths until they’re nearing toddlerhood. It features a unique design that provides a steady stream of clean water while you wash your little one. Best of all? The baby bathtub features a built-in, color-changing thermometer for added peace of mind.
Get 30% off: From now until November 28th, take 30% off the Cleanwater Tub and other parenting gear picks with code BFCM22 at 4moms.com.
Keeping little ones squeaky clean can be a feat, but this Best of Baby award-winning baby wash will lend a helping hand. The hypoallergenic cleansing gel’s formula is made from soothing, natural ingredients and will thoroughly clean baby without irritating their sensitive skin. You’ll love this baby wash so much, you may even want a bottle for your own shower! So be sure to get two (or more!) this holiday shopping season.
Get up to 40% off: Save up to 40% on select Mustela products, including the brand’s Gentle Cleansing Gel, at Amazon.com and Mustela.com this Black Friday and Cyber Monday.
When your bundle of joy arrives, you have a lot of decisions to make. One of them will be whether you should go with plastic or glass baby bottles. But, thanks to this Best of Baby award-winning product, you can have the best of both worlds. The Chicco Duo Bottle combines the benefits of both materials by offering a glass inner layer and a plastic outer layer. The result? A durable, lightweight bottle that’s less likely to transfer harmful chemicals to baby’s milk. Bonus: You can even put it in the dishwasher, bottle warmer or sterilizer.
Get up to 25% off: From November 25th to November 29th, enjoy 20% off sitewide, inclduing the Chicco Duo Bottle, and free shipping on ChiccoUSA.com. Shopping on buybuyBABY.com instead? Save 25% on the hybrid bottles from November 24th to November 27th.
Make mealtimes a breeze with the help of Beaba’s easy-to-use baby food maker. This Best of Baby award-winning gadget has four settings that allow you to steam, blend, defrost and reheat baby food with the push of a button. In under 20 minutes, this appliance will whip up 4.5 cups of fresh food for your little one. And when meal time’s over? Simply place the dishwasher-safe mixing bowl in your dishwasher.
Get 30% off: Take 30% off selected Beaba products, including the Beaba Babycook, on ModernNursery.com while supplies last.
Lulling baby to sleep isn’t always the easiest task, and that’s where this next Best of Baby award-winner comes in handy. The white noise machine was designed with little dreamers in mind, to make sleeping a more enjoyable experience for everyone in the family. It plays soothing sounds continuously—such as white noise, wind or rain—to keep your newborn relaxed throughout the night, while also offering a warm, comforting glow. And when baby graduates to toddlerhood and eventually becomes a big kid, this versatile device is sure to still be a staple in their bedroom.
Get $10 off: Receive $10 off the 2nd Gen, Classic and Plus models of the Rest Smart Sound Machine at Hatch.com with discount code DREAM10 from November 28th to November 29th.
Stocking up on baby gear essentials this Black Friday? Then don’t miss out on this sale! Our favorite baby thermometer of 2022 offers a 3-in-1 design that’s perfect for parents on the hunt for versatile household items. The multipurpose device delivers accurate readings via baby’s ear or forehead in seconds. To top it all off, the thermometer also can be used to check the temperature of a room or your little one’s bottle. When you’re done using it, simply place it in the storage pouch that it comes with.
Get 25% off: From November 21st to November 28th, get 25% off the Fridababy 3-in-1 Thermometer and other select items from the brand in store or online at Target.com.
This next pick has been a Best of Baby award winner for three years in a row. Why? The clever convertible car seat is full of outstanding features any parent will love. It has 12 recline positions and 12 height-position options to meet your requirements with ease. Our favorite part about this product? How straightforward it is to install. Just follow the angle indicators to position it just right and safely secure it every time. Then when baby is ready to graduate to a forward-facing position, simply rotate the seat.
Get $100 off: This holiday shopping season, enjoy $100 off the Cybex Sirona S Rotational Convertible Car Seat for a sale price of $449.99 at Nordstrom.com.
Whether you’re searching for a holiday present for baby, your two-year-old or your big kiddo, look no further than this Best of Baby award-winning book subscription. Little Feminist highlights books that feature underrepresented identities in children’s literature, including stories that defy gender norms, celebrate diverse bodies and unique family structures. There are subscription options for kids up to 9 years old, and each book goes through a months-long review process by an in-house team of experts.
Get 15% off: From now until November 27th, enjoy 15% off sitewide at LittleFeminist.com.
A swaddle is a wonderful tool to help you soothe baby to sleep, as the snug fit reminds them of being in the womb. Our top pick? The Ollie Swaddle. Voted the best swaddle in our 2022 Best of Baby Awards, this modern design will keep baby cozy throughout the night. Thanks to the Velcro fasteners, it offers a quick, foolproof way to swaddle your newborn. To top it all off, it’s made from custom moisture-wicking fabric that’s stretchy so baby can move freely while staying snug.
Get up to 25% off: This Black Friday, get 20% off when purchasing one Ollie Swaddle in the Stone colorway or 25% off when purchasing two or more at TheOllieWorld.com.
If you’re a fan of plant-based products, you’ll love this next Best of Baby winner. The quick-drying, baby-safe hand sanitizer is made from a calming blend of French lavender, lemon myrtle and eucalyptus. The result? A refreshing scent that’s perfect for protecting and cleaning sensitive skin. Put this travel-friendly-sized bottle in your diaper bag to keep you and baby clean while you’re out and about.
Get 10% off: This Black Friday, get 10% off your favorite California Baby products, including the brand’s hand sanitizer, at CaliforniaBaby.com. Plus, when you spend $99 or more, you’ll get a complimentary Deluxe Travel Set.
Searching for the ultimate plastic bottle? Check out Comotomo’s unique offerings. Designed to mimic the breast, naturally shaped silicone nipples reduce bottle rejection and nipple confusion. Plus, a built-in venting system prevents colic, tummy discomfort and leakage—wow! Oh, and did we mention that this product is a Best of Baby winner too?
Get up to 20% off: Plus, from 11/22 through 11/29, save 10% on double packs at Target.com. You can also score 20% off double packs on 11/26 and 10% off on 11/29 at Amazon.com.
Plus, more from The Bump: